Launch of en Español


  • Leverage the success of and their expertise on health, safety and well being of infants, children, adolescents and young adults to introduce the Spanish-language version of to the Hispanic press and community as a valuable children's health resource


  • Developed a media relations campaign inclusive of a media tour, blogger engagement, and an ongoing news engine to support the launch of en Español


  • Generated over 560 million impressions across national and regional print, broadcast, and radio outlets