Sip & See to Welcome Baby Renata

Objective:

  • Create an opportunity to continue to build buzz around the new Cat & Jack Baby and Kids' clothing assortment post launch

Strategy:

  • Partnered with actress and TV personality Jacky Bracamontes to host a Sip & See event to celebrate the arrival of her third daughter Renata with family and friends in Miami

Results:

  • Developed an A Bullseye View story providing Jacky's fourth trimester tips for everything from newborn product picks to Sip and See entertaining tricks which received over 9.5 thousand page views, more than five times the average viewership of an ABV story
  • Garnered coverage from top-tier publications like El Diario, La Opinión, Siempre Mujer and Mamás Latinas
  • Jacky shared five Instagram posts during the event using the #TargetBaby hashtag. The family photo she posted mentioning that her daughters were wearing Cat & Jack was her most liked post since Renata was born in July with 66.8 thousand likes
  • Notable attendees included Ana Patricia Gámez, Host on Univision's Despierta America; Pamela Silva Conde, Anchor on Univision's Primer Impacto; and Clarissa Molina, Univision's Nuestra Belleza Latina 2016, all of whom engaged on social during the event
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