TARGET’s SIN TRADUCCIÓN CAMPAIGN

Objective:

  • Generate coverage and social media engagement from U.S. Hispanic bloggers and influencers for #SinTraduccion, Target’s first-ever dedicated Hispanic campaign

Strategy:

  • Broad media outreach of the announcement to trade and lifestyle publications
  • Seeded U.S. Hispanic bloggers and influencers with a “Moment in a Box” creative delivery, including product solutions and tips to enhance their cultural traditions and pitched the announcement to press

Results:

  • The launch announcement garnered 63 million media impressions
  • The influencer dialogue contributed 3.7 million social media impressions
  • Coverage resulted from Mario Andres Moreno (Barbara Bermudo’s husband), Toni Costa (Adamari Lopez’s partner), Jeannette Kaplun (Hispana Global) and Denisse Icaza (Ahorros para Mamá)
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