Oster® Xpert Series Regional Product Launch

Objective:

  • Position the new Oster® XpertTM Series as the leader in the performance blender category in the region, showing consumers a new way to experience blending and smart nutrition

Strategy:

  • Created synergies across the Latin American region to communicate a unified brand message
  • Leveraged parenting, nutrition, and lifestyle content to highlight product features, benefits, and results
  • Partnered with nutritionist and fitness experts to create awareness and buzz around the product launch

Results:

  • Inspired media, blogger, and influencer advocacy by creating unique experiences around smart nutrition
  • Ignited social media conversation by leveraging Oster® XpertTM Series assets, including videos, images, and infographics
  • Generated media coverage in top-tier media outlets across the Latina American region
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