Moda para Mamá Mother’s Day Appointments

Objective:

  • Create an opportunity to get face time with Hispanic short-lead editors in Miami who cannot attend Target events in New York City throughout the year and encourage social sharing to drive awareness around priority trends

Strategy:

  • Offered editors in Miami that are moms, one-on-one appointments with Target Style Partner and mother of two, Karla Birbragher. Following the styling appointment, editors had their own personal photo shoot and received their photos and product samples for upcoming Mother’s Day style stories

Results:

  • Garnered exclusive coverage from Telemundo Mujer de Hoy featuring Karla’s Mother’s Day styled Target looks and tips for every type of mom
  • Editors from top-tier publications attended the event generating more than 8 million impressions across traditional media and blogs
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