McDonald’s NFL Game Time Gold campaign

Objective:

  • Generate coverage and buzz around McDonald’s NFL promotion, Game Time Gold, through traditional and social media

Strategy:

  • Leverage partnership with Enrique “El Perro” Bermudez to generate buzz on social media and via traditional media relations efforts
  • Amplify sweepstakes on the Hispanic consumer market brand channels via influencer-generated content

Results:

  • More than 5.9 million impressions and 2 million video views on McDonald's Latino video posts with El Perro
  • El Perro's content, shared via @enriquebermudez on Twitter, generated 2.7 million impressions
  • Influencer content with Adriana Monsalve and Danilo Carrera generated more than 37 thousand engagements across Facebook, Twitter and Instagram
  • The #GameTimeGold Twitter Party resulted in 5.6 thousand mentions & 47.4 million impressions, the highest ever generated by a @MeEncanta Twitter Party
  • More than 500 thousand impressions from traditional media and blogger coverage
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