Launch of HealthyChildren.org en Español

Objective:

  • Leverage the success of HealthyChildren.org and their expertise on health, safety and well being of infants, children, adolescents and young adults to introduce the Spanish-language version of HealthyChildren.org to the Hispanic press and community as a valuable children's health resource

Strategy:

  • Developed a media relations campaign inclusive of a media tour, blogger engagement, and an ongoing news engine to support the launch of HealthyChildren.org en Español

Results:

  • Generated over 560 million impressions across national and regional print, broadcast, and radio outlets
 
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