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Objective:

  • Create a campaign that generates coverage and positive endorsement for the UnitedHealthcare Medicare Supplement plans educational seminars and healthy cooking demonstrations

Strategy:

  • Developed a national educational seminar series accompanied by healthy cooking demonstrations. We partnered with notable local chefs to host intimate events, giving media and bloggers a preview of the cooking demonstrations while educating the senior community about Medicare and its parts

Results:

  • Local media coverage in Houston, San Antonio, and New York generated over 6 million impressions
  • Generated 825 thousand social media impressions across multiple online platforms
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