Editor Appointments with Latina Style Expert

Objective:

  • Create an exclusive experience for Latina fashion editors leading up to New York Fashion Week (NYFW) to capitalize on an industry moment that generates a significant amount of Hispanic press coverage

Strategy:

  • Prior to the show-filled week, offer Hispanic short-lead fashion editors in NYC a digital shopping experience with Latina style expert Lilliana Vasquez to discuss NYFW must-haves, leveraging the fall (C3) A&A assortment

Results:

  • Seven fashion editors from the top Latina publications attended, generating over 4MM media impressions
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