Editor Appointments with Latina Style Expert


  • Create an exclusive experience for Latina fashion editors leading up to New York Fashion Week (NYFW) to capitalize on an industry moment that generates a significant amount of Hispanic press coverage


  • Prior to the show-filled week, offer Hispanic short-lead fashion editors in NYC a digital shopping experience with Latina style expert Lilliana Vasquez to discuss NYFW must-haves, leveraging the fall (C3) A&A assortment


  • Seven fashion editors from the top Latina publications attended, generating over 4MM media impressions