Dewaristas con Juanes

Objective:

  • Generate awareness for the Dewaristas live band competition among U.S. Hispanic Millennials

Strategy:

  • Hosted press junkets across three markets – NYC, San Antonio and Miami – with acclaimed Latin GRAMMY artist Juanes to generate awareness and buzz about the Dewaristas band competition

Results:

  • Generated 24 million media impressions
  • 71 traditional and online clips
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