A Healthy Back-to-School Start with Chobani

Objective:

  • Build relationships with Hispanic media and bloggers and generate earned media coverage for the brand during this key moment in time

Strategy:

  • Conducted a media tour with national and local U.S. Hispanic media in key Hispanic-dense markets, NYC and Miami. Partnered with nutritionist Malena Perdomo for interview opportunities and recipe demonstrations for parenting, lifestyle and food reporters

Results:

  • Distributed tailored mailers and product samples to notable parenting/lifestyle bloggers to generate additional online and social media coverage
  • Garnered 30 placements and more than 19 million impressions including coverage from top tier publications like Yahoo! en Español, Univision, Impremedia, The Latin Kitchen, among others
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