We’re excited to announce that our #ViveTuJuego World Cup campaign for McDonald’s USA is one of five finalists for PRWeek US’s Multicultural Marketing Campaign of the Year.
The list of finalists for these prestigious industry awards, spanning multiple categories, was revealed this morning.
Earlier this year, the launch of the #ViveTuJuego campaign was featured in PRWeek, highlighting the brand’s engagement with Hispanic Millennials.
Award winners will be announced at the PRWeek US 2015 Awards reception on March 19 in New York City.
We’re humbled and proud.