Last week’s #PremiosJuventud generated more than 220K tweets in just a few hours and was rife with real-time engagement opportunities for brands looking to connect with Hispanic Millennial consumers.
On @MeEncanta, we did just that!
The #LovinTuMusica campaign, designed to celebrate consumers’ passion for Latin music, included:
– A spontaneous, real-time conversation with Dr Pepper capitalizing on a top awards show trend: #MejorVestido
– A collaboration with U.S. Hispanic Millennial influencer, Maiah Ocando, who shared content throughout the awards show in reaction to stand-out moments, including Fifth Harmony’s and Becky G’s performances
– A partnership with Leslie Grace, the star of McDonald’s latest music spot, “Lovin’, el musical”
Check out some of the real-time content — animations, GIFs and more — below!
Dr Pepper + McDonalds = Lovin’
Maiah reacts to Premios Juventud moments — in GIF form!
Leslie Grace shares the lovin’ with @MeEncanta