Jarden Consumer Solutions selects Boden as Regional Agency of Record for Latin America
Boden to provide content marketing, influencer relations and public relations services to Oster, Oster Beauty & Bionaire branded products.
MIAMI, August 12, 2015 – Boden, a cross-cultural communications agency, has been selected by the Latin America division of Jarden Consumer Solutions, a global provider of products designed to simplify the daily lives of consumers, to provide public relations services for JardenCS’ Oster, Oster Beauty and Bionaire branded products.
“BODEN’s strategic thinking, expertise in reaching the female consumer and creative blogger and social influencer strategies led us to select the agency,” said María Carrasquillo, Senior Marketing Director for Jarden Consumers Solutions Latin America.
The Oster, Oster Beauty, and Bionaire brands will leverage BODEN’s diversified services to increase media coverage and celebrity engagement, as well as blogger and influencer coverage. BodenPR will also support the company’s social responsibility efforts.
“Latin America is home to an enormous number of new influencers – from Viners to mom bloggers – who are greatly influencing the purchase decisions of Millennials, moms and more,” said Natalie Boden, Founder and Managing Director of BODEN. “We look forward to supporting Jarden Consumer Solutions in building powerful public relations, influencer and content marketing campaigns that engage these new influencers and generate measurable results for the brand.”
BODEN is a leading cross-cultural communications agency with experience reaching consumers in the U.S. and Latin America. The agency works with some of the world’s most iconic brands on big, bold thinking that drives conversation, connects communities, and inspires cultural leadership.
BODEN is a WBENC certified woman-owned company and a strong advocate for the advancement of women and girls. The company is a part of the Latina Advisory Board of Girls, Inc. and gives a percentage of its yearly profits to organizations that impact the lives of at-risk girls.
About Jarden Corporation
Jarden Corporation is a well-diversified, global consumer products company with a portfolio of over 120 trusted, quality brands. Jarden’s record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 30,000 employees worldwide.
For further information about Jarden, please visit www.jarden.com.