I recently sat on a panel with Semhar Araia (Managing Director, Diaspora & Multicultural Partnerships for UNICEF USA), Mekahlo Medina (Anchor-Reporter for NBC Los Angeles and Past President National Association of Hispanic Journalists), Rick Najera (Comedian, Screenwriter, Actor, Director, Speaker, Author, Coach), Gloria Rodriguez (President and CEO, Comunicad, LLC), and Ramon Escobar (Vice President of Talent Recruitment and Development, and Vice President of Diversity and Inclusion at CNN Worldwide). The topic “Diversity in the Age of Trump” prompted the discussion of where the conversation around diversity is going in the U.S. today.
On this panel, I was asked how important this was to brands operating in the U.S. today. I will steal a quote I heard a few weeks ago: “We are not multicultural marketers, but rather marketers in a multicultural world.”
We are a country made up of many shades, nationalities and backgrounds. And it’s not only ‘ethnic’ segments that make up multicultural. Multicultural is about different beliefs and passion points. Brands need to continue to invest in the populations that have given them growth, be it Hispanics, women or youth, not only by saying they will, but by showing up in their communities. And not only with a TV ad that celebrates unity, diversity and inclusiveness, but by putting the dollars and the cents towards the education, empowerment and improvement of the community and economy that these segments of our society live in.
Natalie Boden, Founder & President