Escucha will enable brands to listen to and engage with Hispanic consumers and influencers seamlessly in real time
MIAMI, March 16, 2015 — BODEN announces the launch of Escucha®, a Hispanic Social Media Command Center that blends social listening, influencer engagement, content planning and analytics. The proprietary service, powered by Sysomos, delivers U.S Hispanic social insights, allowing for real-time social engagement with Hispanic influencers, newsjacking and rapid response strategies.
“Hispanic social media influencers are affecting the purchase decisions of Hispanics across the consumer journey. Escucha®will allow brands to listen in on top conversations and trends, garner insights in real time and develop U.S Hispanic social media strategies that serve their business,” said Natalie Boden, founder and managing director at BODEN.
Hispanics are mobile-first, socially connected consumers. According to the Pew Research Center’s Internet Project, 80% of U.S. Hispanic adults use social media, compared to 72% for the nation overall. Hispanics are also twice as likely to share content or click on shared content than non-Hispanics. In addition, 74% use their mobile device while simultaneously watching TV leading to the rise of second-screen viewing. More importantly, 60% of the 52 million Hispanics in the U.S. under the age of 35 are highly active across social media.
“Hispanic Millennials are digitally fluent and will significantly impact and drive mainstream culture and social conversation, particularly over the next decade. The opportunity to analyze, engage and plan content around their interests and conversations is enormous”, states Valerie Barbosa, Director at BODEN.
With Escucha®, Boden continues to expand its position as a leading U.S Hispanic social media agency. Most recently, the company was nominated for the 2014 PRWeek Awards’ for Best Multicultural Marketing Campaign for their World Cup real time social media campaign for McDonald’s USA. In addition, the company is a finalist for the Hispanicize Tecla Awards, in the category Best Hispanic Social Media campaign.
BODEN is a leading cross-cultural communications agency with experience reaching consumers in the U.S. and Latin America. The agency works with some of the world’s most iconic brands on big, bold thinking that drives conversation, connects communities, and inspires cultural leadership.
BODEN is a WBENC certified woman-owned company and a strong advocate for the advancement of women and girls. The company is a part of the Latina Advisory Board of Girls, Inc. and gives a percentage of its yearly profits to organizations that impact the lives of at-risk girls.